As a manager you would most likely use an internal records system to supply ________ data, whereas, you would use your marketing intelligence system to supply happenings data.
A) psychographic
B) primary
C) results
D) logistical
E) demand

Question

Quizplus · Accepted Answer

Internal records system typically contains information about a company's past performance results, such as sales figures, customer information, and financial data. Marketing intelligence system, on the other hand, focuses on gathering and analyzing external data, such as market trends and competitors' actions, which are more related to happenings in the market. Therefore, C is the most appropriate answer as it refers to results data. None of the other options seem relevant to the description of the two systems in the question.

As a Manager You Would Most Likely Use an Internal