When a customer places an order at amazon.com, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________.
A) fulfillment management process
B) market-sensing process
C) customer acquisition process
D) customer relationship management process
E) new-offering realization process

Question

Quizplus · Accepted Answer

This process involves the entire order fulfillment process, from processing the payment information to shipping the order to the customer. It is the fulfillment management process that handles all of these actions. The market-sensing process involves gathering, analyzing, and interpreting information about the market, which is not directly related to order fulfillment. The customer acquisition and customer relationship management processes involve activities related to attracting and retaining customers, which are also not directly related to order fulfillment. The new-offering realization process involves the development and launch of new products or services, which is also unrelated to the order fulfillment process.

When a Customer Places an Order at Amazon