One conception of holistic marketing views it as "integrating the value exploration, ________, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders."
A) value creation
B) value research
C) value proposition
D) value chain
E) value management

Question

Quizplus · Accepted Answer

The definition of holistic marketing in this sentence describes three activities: value exploration, value delivery, and value creation. Therefore, the only option that accurately fills in the blank is value creation.

One Conception of Holistic Marketing Views It as "Integrating the Value