Advertising and personal selling have the same level of effectiveness in the pre-purchase stage of decision making.

Name: Advertising and personal selling have the same level of effectiveness in the pre-purchase stage of decision making.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Advertising is generally more effective in the pre-purchase stage as it creates awareness and interest, while personal selling is more effective in later stages where personal interaction can address specific customer needs and objections.

Advertising and Personal Selling Have the Same Level of Effectiveness