The promotional challenge in a WEB 2.0 environment is for an organization to:
A) to be able to communicate on the internet
B) to pre-test effectively
C) to participate in the constellation of the conversation
D) to be able to use all media vehicles along with the web effectively

Question

Quizplus · Accepted Answer

In a WEB 2.0 environment, the focus is on interactive and participatory web experiences. Organizations need to engage in conversations and interactions with users, which is what "participating in the constellation of the conversation" refers to.

The Promotional Challenge in a WEB 2