In a push strategy the organization tries to control the channel by:
A) advertising to end users
B) building loyalty of members of the channel
C) eliminating the middlemen in the channel
D) none of the above are correct

Question

Quizplus · Accepted Answer

In a push strategy, the organization focuses on building relationships and loyalty with channel members (such as wholesalers and retailers) to encourage them to promote and sell the product to end users.

In a Push Strategy the Organization Tries to Control the Channel