What does positioning involve?
A) Defining the brand according to user needs
B) Developing a strong logo
C) Developing an identity for the brand that will endure
D) Developing a creative social media campaign
Correct Answer:
Verified
Q3: Gaining internal buy-in is critical to building
Q4: When building a brand team, is it
Q5: Who should be in a brand team?
A)
Q6: The first step of building brand foundations
Q7: What research is necessary for building a
Q9: After developing a position, you should launch
Q10: Positioning involves answering which of the following
Q11: A brand position must meet four tests.
Q12: Positioning research involves two key things -
Q13: The user frame of reference is useful
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