Using Keller's brand scorecard, how would you assess if the brand was properly positioned?
A) Whether the brand promise is consistent
B) Whether the brand promise has a clear social purpose
C) Whether the brand promise is distinct, different and deliverable
D) None of these

Question

Quizplus · Accepted Answer

Keller's brand scorecard emphasizes the importance of a brand promise that is distinct, different, and deliverable to ensure proper brand positioning.

Using Keller's Brand Scorecard, How Would You Assess If the Brand