One way to increase the likelihood of central route processing would be to increase the personal relevance of an issue to an audience.

Question

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Increasing the personal relevance of an issue to an audience is one of the ways to increase the likelihood of central route processing. When people perceive an issue as personally relevant, they are more likely to engage in deeper processing and to carefully consider the arguments and evidence presented. This can lead to more enduring attitude change and persuasion.

One Way to Increase the Likelihood of Central Route Processing