Which of the following statements about fear-based appeals is FALSE?
A) Fear-based appeals attempt to provoke fear in order to change the behavior of the audience.
B) The effectiveness of fear-based appeals varies.
C) Fear-based appeals seem to be most effective when they attempt to prevent a negative outcome.
D) Fear-based appeals seem to be most effective when they attempt to promote a positive outcome.

Question

Quizplus · Accepted Answer

Fear-based appeals are most effective when they attempt to promote a positive outcome rather than prevent a negative one. The reason for this is that people are more likely to respond positively to messages that offer hope and a solution to a problem than messages that simply warn against the negative consequences of not taking action.

Which of the Following Statements About Fear-Based Appeals Is FALSE