___________ measures how easily we associate categories with positive or negative attitudes?
A) The Implicit Association Test
B) The Intrinsic Association Test
C) The Non-conscious Association Test.
D) The Basic Associations Test

Question

Quizplus · Accepted Answer

The description given matches the Implicit Association Test, which is used to measure the strength of associations between mental representations of objects (concepts) in memory. Specifically, it measures the strength of associations between pairs of categories (e.g. male/female or good/bad) and attributes (e.g. career or leisure) that are automatically activated when someone encounters a stimulus. This test is designed to assess people's implicit attitudes and beliefs that they may not be aware of or be willing to report.

___________ Measures How Easily We Associate Categories with Positive or Negative