According to Weber and Ritzer, the fact that fast food restaurants offer cheap meals, but also create massive amounts of waste, is an example of the ______.
A) irrationality of rationality
B) predictability of spontaneity
C) control of calculability
D) standardization of creativity

Question

Quizplus · Accepted Answer

The concept of "the irrationality of rationality" comes from Weber's and Ritzer's critiques of modern society's emphasis on efficiency, predictability, and calculability, which, while intended to rationalize and improve processes (like fast food production), often lead to irrational outcomes such as environmental degradation, dehumanization, and excessive waste.

According to Weber and Ritzer, the Fact That Fast Food