Dr. Bermerge must design a survey of a national sample. The survey must include many questions, some of them complex with multiple branches and some of them of little interest to respondents. The questions do not tend to deal with personal or intimate matters. What would be the most advantageous survey design for achieving these goals?
A) mailed questionnaire
B) structured in-person interview
C) unstructured in-person interview
D) phone survey

Question

Quizplus · Accepted Answer

Structured in-person interviews are most advantageous for complex surveys with many questions, including those with multiple branches. This format allows for clarification and guidance on complex questions, ensuring higher quality responses.

Dr Bermerge Must Design a Survey of a National Sample