Once data collection is complete, a netnographer has an ability that traditional ethnographers do not have. What is it?
A) refer to observational notes
B) refer to reflective field notes
C) return to review original data
D) develop a theory

Question

Quizplus · Accepted Answer

Netnography allows researchers to return to and review the original data (such as online conversations, forums, and social media posts) even after the data collection phase is complete, unlike traditional ethnography where the data (observations and interactions) cannot be exactly replicated or revisited in their original form.

Once Data Collection Is Complete, a Netnographer Has an Ability