The units that are surveyed in ______ can range from newspapers, books, or TV shows to persons referred to in other communications.
A) historical data analysis
B) case studies
C) crime mapping
D) content analysis

Question

Quizplus · Accepted Answer

Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e., text). Using content analysis, researchers can quantify and analyze the presence, meanings, and relationships of such certain words, themes, or concepts. This method can be applied to texts, media, or physical items, hence the units surveyed can indeed range from newspapers, books, TV shows to persons referred to in other communications.

The Units That Are Surveyed in ______ Can Range from Newspapers