When using grounded theory, it is important to do what during data collection?
A) outline the elements you are looking for and not stray from these ideas
B) continually test and refine concepts
C) avoid finding evidence that is in contrast to your preliminary findings
D) focus only on one concept at a time

Question

Quizplus · Accepted Answer

Grounded theory involves an iterative process where data collection and analysis occur simultaneously, allowing for the continual testing and refinement of concepts as new data is gathered. This approach enables researchers to develop a theory that is closely linked to the data.

When Using Grounded Theory, It Is Important to Do What