All of the following are limitations of the diffusion of innovations theory in health promotion and education, except:
A) People are already knowledgeable about the issue and have often tried the behavior.
B) Interventions are preventive in nature, whereby the individual has to adopt the new idea today to avoid the likelihood of a negative consequence from occurring at a later date.
C) The diffusion process occurs more easily and smoothly in wealthier and highly educated people, which is the usual target population for health education.
D) An innovation should be diffused and adopted by all members and in a rapid manner without rejection or reinvention.

Question

Quizplus · Accepted Answer

The diffusion of innovations theory suggests that the diffusion process occurs more easily and smoothly in less wealthy and less educated people, which is not the usual target population for health education.

All of the Following Are Limitations of the Diffusion of Innovations