Proponents of standardized interviewing argue that its main advantage is that it
A) reduces interviewer error.
B) makes it easier for the interviewer to establish rapport with the respondent.
C) prevents respondents from misinterpreting the meaning of questions.
D) simplifies the task of supervising interviewers and verifying completed interviews.

Question

Quizplus · Accepted Answer

Standardized interviewing reduces interviewer error by ensuring that all interviewers ask the same questions in the same way, minimizing variations that could lead to inconsistent data.

Proponents of Standardized Interviewing Argue That Its Main Advantage Is