The consumer's share of voice resulting from experience originates from which source?
A) Experiential sources
B) Consequential sources
C) Intentional sources
D) All of these are correct.

Question

Quizplus · Accepted Answer

The consumer's share of voice resulting from experience originates from all of these sources: experiential sources, consequential sources, and intentional sources. Experiential sources include direct interactions with the product or service, such as using it or trying it out. Consequential sources include the outcomes or results of using the product or service, such as satisfaction or dissatisfaction. Intentional sources include the consumer's own thoughts and feelings about the product or service, such as their beliefs or attitudes.

The Consumer's Share of Voice Resulting from Experience Originates from Which