According to Muzafer Sherif, assimilation happens only when a message falls within the latitude of rejection and contrast takes place when a message falls within the latitude of acceptance.
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Q10: Which of the following was stated as
Q11: In social judgment theory, an individual's stand
Q12: People who hold extreme opinions on either
Q13: Extreme positions and high ego-involvement go together.
Q14: Since highly committed people tend to have
Q16: Judging how close or how far a
Q17: A boomerang effect is likely to happen
Q18: The message that persuades the most is
Q19: When dealing with highly ego-involved people, the
Q20: Although social judgment theory is rich in
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