The customer centric organization enables an organization to _______________.
A) respond quickly to changing customer preferences
B) develop a clear cut marketing strategy
C) operate without reliance on lateral relationships
D) B and C
E) None of the above

Question

Quizplus · Accepted Answer

A customer centric organization focuses on understanding and meeting the needs and preferences of its customers. Therefore, such an organization would be able to respond quickly to changing customer preferences as it has prioritized its customers' needs. Option B is not the best choice as developing a clear cut marketing strategy is not the primary focus of a customer centric organization, although it may be a result of being customer centric. Option C is also not the best choice as a customer centric organization relies heavily on building strong lateral relationships with its customers, employees, and partners.

The Customer Centric Organization Enables an Organization to _______________