Louis opened a new bakery. He had always admired the cute, friendly face of the Pillsbury Doughboy so as a tribute to Pillsbury, he decided to use it as his company's logo. Not long after Pillsbury sued him for
A) corporate liability.
B) trademark infringement.
C) profit minimization.
D) patent infringement.

Question

Quizplus · Accepted Answer

A trademark is a legally protected name, symbol, or design that identifies the goods or services of one seller and distinguishes them from those of competitors. The Pillsbury Doughboy is an example of a trademark. Louis was sued for using Pillsbury's trademark as his logo or for trademark infringement.

Louis Opened a New Bakery