Mark, a sales rep with a large technology company, is celebrating today because he just closed a large deal, which means a sizeable commission. Even the finance department is thrilled because Mark used ________ to review the credit history of this customer to be sure the deal would be a profitable one for the company.
A) knowledge transfer
B) business intelligence
C) data processing
D) business process information

Question

Quizplus · Accepted Answer

Business intelligence (BI) refers to a variety of software applications that analyze an organization's raw data and obtain useful insights from it. BI activities include data mining, online analytical process, querying, and reporting. By using BI the sales rep can obtain the right information about the credit history of the customer before closing the sale. This connects the sales activity to the financial requirements in a seamless process.

Mark, a Sales Rep with a Large Technology Company, Is