Which method for determining a communication method helps to ensure that the retailer will not spend beyond its means?
A) Break-even analysis method
B) Objective-and-task method
C) Percentage-of-sales method
D) Competitive parity method
E) Marginal analysis method

Question

Quizplus · Accepted Answer

Because the level of spending is determined by sales, the budget will go up only when sales go up and the retailer then generates more sales to pay for the additional communication expenses.

Which Method for Determining a Communication Method Helps to Ensure