Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait?
A)Personality
B)Buying situation
C)Demographic
D)Benefit
E)Lifestyle

Name: Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait? A)Personality B)Buying situation C)Demographic D)Benefit E)Lifestyle
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Lifestyle segmentation is done on the basis of how people spend their time and money and what activities they pursue.

Which of the Following Segmentation Methods Would Be Most Appropriate