The most important aspect of sampling in a survey study is
A) its inclusion of equal numbers of individuals from different groups in the population.
B) the number of people in the sample.
C) the ratio of the sample size to the population size.
D) the extent to which the sample in this study matches the population proportionally in terms of demographic variables.

Question

Quizplus · Accepted Answer

The most important aspect of sampling in a survey study is the extent to which the sample in this study matches the population proportionally in terms of demographic variables. This is because a representative sample that reflects the demographics of the population being studied can provide accurate and generalizable results. The other choices are important considerations in sampling, but they do not outweigh the importance of representing the population proportionally.

The Most Important Aspect of Sampling in a Survey Study