Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?
A) Clickthrough rate (CTR) and cost-per-click (CPC)
B) View rate and cost-per-click (CPC)
C) View rate, cost-per-view (CPV) and follow-on views
D) The targeting options that were used

Question

Quizplus · Accepted Answer

View rate, cost-per-view (CPV), and follow-on views are key metrics for assessing brand awareness in a TrueView campaign, as they indicate how many people watched the ad and engaged with it.

Which Should You Consider When Evaluating the Performance of an Advertiser's