The maximum cost-per-click (CPC) bid is the:
A) Amount an advertiser must pay to outbid competitors
B) Amount an advertiser is required to pay to achieve top ad position
C) Actual amount an advertiser pays for each click on an ad
D) Most an advertiser is willing to pay for each click on an ad

Question

Quizplus · Accepted Answer

The maximum cost-per-click (CPC) bid is the highest amount an advertiser is willing to pay for each click on their ad, not necessarily the amount they will actually pay.

The Maximum Cost-Per-Click (CPC) Bid Is The