Which of the following is a product-oriented definition of a business rather than a market-oriented definition of a business?
A) We are a people-and-goods mover.
B) We supply energy.
C) We make movies.
D) We provide climate control in the home.

Question

Quizplus · Accepted Answer

A product-oriented definition focuses on the specific products a company makes, such as "We make movies," rather than the broader needs or wants they fulfill, which would be a market-oriented approach.

Which of the Following Is a Product-Oriented Definition of a Business