Jacob had been using WordPerfect 5.1 for DOS for several years and was quite an expert at it.When his boss wanted him to change to a Windows-based system,Jacob told his boss that it would slow him down.Jacob also pointed out that it would cost a lot of money to train him to use the new system.This is an example of:
A) cognitive dissonance.
B) high switching costs.
C) high monopoly rents.
D) early entry continuation.

Question

Quizplus · Accepted Answer

Jacob's reluctance to switch to a Windows-based system is due to high switching costs. These costs refer to the time, effort and money required to switch from one system to another. Jacob is an expert in using Wordperfect 5.1 for DOS, and switching to a new system would require him to learn new software, which would slow him down and require training that would be expensive for the company.

Jacob Had Been Using WordPerfect 5