Dalton discovered that using garlic salt on a regular hamburger made the hamburger taste more like steak.He could then use a less expensive meat in the "smoked steak" sandwiches that he sold.This is an example of a(n)_____ innovation.
A) radical
B) discontinuous
C) architectural
D) component

Question

Quizplus · Accepted Answer

This innovation is a component innovation because it involves changing one specific component (the seasoning on the hamburger) to create a new product (smoked steak sandwiches with a cheaper meat). It is not a radical or discontinuous innovation, as it does not fundamentally change the nature of the product or the industry. It is also not an architectural innovation, as it does not involve changing the overall design or structure of the product or the business.

Dalton Discovered That Using Garlic Salt on a Regular Hamburger