A primary purpose of Quality Function Deployment is to:
A) calculate performance limits.
B) determine marketing strategies.
C) direct product design.
D) set pass/fail criteria.

Question

Quizplus · Accepted Answer

Quality Function Deployment (QFD) is a structured approach to design that focuses on the voice of the customer in the development of new products or services. Its primary purpose is to direct product design by translating the needs and wants of the customer into specific technical requirements and specifications. While QFD may inform marketing strategies, it does not determine them. Similarly, while it may involve calculation of performance limits and setting pass/fail criteria, these activities are secondary to the main goal of driving product design. Therefore, the best choice is C.

A Primary Purpose of Quality Function Deployment Is To