Path analysis metrics are important:
A) to marketers who need to understand how their advertising programs are working.
B) to marketers who need to understand how visitors are using the site.
C) to IT technicians who need to understand which pages are most used.
Correct Answer:
Verified
Q1: Which of the following are traffic measures?
A)Unduplicated
Q3: The best way to assess Internet usage
Q4: Tagged web pages and cookies work together
Q5: The primary criterion for choosing which web
Q6: The time frames available for Internet metrics
Q7: Which of the following data items is
Q8: Which of the following is a true
Q9: Which of the following is a true
Q10: The two categories of website metrics are:
A)file
Q11: Which of the following is a true
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