The primary purpose of a usability test is to:
A) ensure that the site works properly to assure good customer experience.
B) give programmers the data they need to produce a usable site.
C) help marketers estimate the volume of sales the site will produce.
Correct Answer:
Verified
Q15: Usability tests should be conducted:
A)at various points
Q16: The type of cookie that remains on
Q17: One of the important priorities of the
Q18: Which of the following is appropriate when
Q19: _ is a summary display of metrics
Q21: Enterprise metrics include traffic, audience and campaign
Q22: Panel data allows marketers to obtain Internet
Q23: Only enterprises with sophisticated testing laboratories can
Q24: Hits are the most useful of the
Q25: Marketers are able to choose which data
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