Proctor and Gamble's 'Connect & Develop' approach to innovation includes all except one of the following
A) Access to more internal technologies than any other consumer products company
B) Primarily connecting ideas across internal businesses
C) Reaching outside of Proctor & Gamble to a global network of nearly two million researchers
D) A bigger and stronger innovation pipeline

Question

Quizplus · Accepted Answer

The 'Connect & Develop' approach involves reaching outside of Proctor & Gamble to a global network of nearly two million researchers, accessing more internal technologies than any other consumer products company, and building a bigger and stronger innovation pipeline. However, it does not primarily focus on connecting ideas across internal businesses, as the emphasis is on external collaboration and open innovation.

Proctor and Gamble's 'Connect & Develop' Approach to Innovation Includes