Strategic competitiveness and above average returns involve
A) Focus on external resources to overcome threats in the external environment and take advantage of opportunities to create value for customers
B) Integrating internal with external resources to overcome threats from the internal environment and take advantage of opportunities to create value for customers
C) Integrating internal with external resources to overcome threats in the external environment and take advantage of opportunities to create value for customers
D) Focus on internal resources to overcome threats in the external environment and take advantage of opportunities to create value for customers

Question

Quizplus · Accepted Answer

Strategic competitiveness and above average returns are achieved by integrating internal and external resources to overcome threats in the external environment and take advantage of opportunities to create value for customers. This requires a deep understanding of both the internal and external factors that affect the organization and the ability to align these factors in a way that creates sustainable competitive advantage. Simply focusing on external or internal resources alone is not enough to achieve strategic competitiveness and above average returns. Choice C is the only option that reflects the need for integration of both internal and external resources to achieve these goals.

Strategic Competitiveness and Above Average Returns Involve