ESRI has grouped U.S. consumers into 65 different groups and given them descriptive names such as "Top Rung" (highly educated & wealthy)and "Aspiring Young Families" (young, ethnically diverse, spend money on children's toys, theme parks, etc.). This is an example of a:
A) customized information strategic planning service
B) standardized information segmentation service
C) VALS application
D) highly governmental regulated service due to Privacy of Information Act
E) scanning data service

Question

Quizplus · Accepted Answer

This is an example of a standardized information segmentation service, where consumers are grouped into segments based on shared characteristics for marketing purposes.

ESRI Has Grouped U