What is the general purpose of projective techniques?
A) to gain information through small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion
B) to review available information about a former situation that has some similarities to the present research problem
C) to explore hidden consumer motives for buying goods and services, by asking respondents to project themselves into a situation
D) to gather information from those thought to be knowledgeable on the issues relevant to the projective research problem
E) None of the above; there is no such thing as "projective techniques."

Question

Quizplus · Accepted Answer

The general purpose of projective techniques is to explore hidden consumer motives for buying goods and services by asking respondents to project themselves into a situation. This allows researchers to gain deeper insights into consumer behavior and decision-making processes that may not be easily accessible through more direct questioning.

What Is the General Purpose of Projective Techniques