While research objectives should be reasonably specific they do not need to specify from whom the information will be gathered, as this decision is made during the data collection step of the marketing research process.

Question

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The decision of from whom the information will be gathered should be determined during the research design phase, which precedes data collection. Therefore, research objectives should specify the target population or sample from which the information will be gathered.

While Research Objectives Should Be Reasonably Specific They Do Not