The construct "intention to buy" is actually measured by a researcher using a 1 to 7 scale measuring different levels of likelihood to purchase product X. The way the construct is measured is referred to as an:
A) operational definition
B) multi-category closed ended question
C) open-ended question
D) CATI question
E) CAPI question

Question

Quizplus · Accepted Answer

An operational definition is a way of defining a concept or construct in measurable terms. In this scenario, the researcher is using a 1 to 7 scale to measure the construct of "intention to buy" for product X, making it an operational definition.

The Construct "Intention to Buy" Is Actually Measured by a Researcher