McDonald's uses a segmentation strategy for its sandwiches based on market characteristics such as age,gender,or income.Which of the following segmentation variables is McDonald's using?
A) Demographic
B) Geographic
C) Psychographic
D) Product-related
E) Education

Question

Quizplus · Accepted Answer

Age, gender, and income are all demographic variables, which are characteristics of a population that can be measured and categorized, making it easier for companies like McDonald's to segment their target market. Geographic segmentation would be based on location, psychographic would be based on personality traits or lifestyles, product-related segmentation would be based on customer behavior towards a specific product, and education is also a demographic variable but not mentioned in the question.

McDonald's Uses a Segmentation Strategy for Its Sandwiches Based on Market