When marketing research shows that a group of people does not desire a particular product,the people in that group
A) are a market.
B) do not have the ability to purchase the product.
C) do not have the authority to purchase the product.
D) are not a market for the product.
E) are a market but will not purchase the product.

Question

Quizplus · Accepted Answer

If marketing research shows that a group of people does not desire a particular product, it means that these people are not a market for the product. A market is a group of customers who have the desire, ability, and willingness to buy a product. If any of these factors are missing, the group of people is not considered a market for that product. Therefore, the correct answer is D - they are not a market for the product.

When Marketing Research Shows That a Group of People Does