Critical Thinking Questions Case 5-1 You Are the Administrative Assistant

Critical Thinking Questions Case 5-1 You are the administrative assistant to the vice president of marketing for a small software company that creates manufacturing software for the automotive industry. One of your primary responsibilities is to prepare all of the marketing correspondence. The vice president asks you to suggest an economical approach for announcing the latest software update to a list of top clients. The clients' name and address information is maintained in the vice president's Outlook Contact list, to which you have access. You propose merging a form letter main publication with the client name and address data using Publisher 2007. Why? ____

A) Publisher can be used to create timely and professional-looking correspondence
B) The form letters can be personalized for each customer ensuring each letter is more likely to be opened and read
C) The form letter main publication can be easy to create using an existing company letterhead template
D) You can import the top client name and address information from the Outlook Contact list