Karavel Foods is considering sponsoring soccer teams to market its new line of soft drinks in developing countries.What advice would you give Karavel?
A)Soccer is only an appropriate choice in Latin America.
B)Soccer is only an appropriate choice in Asia.
C)Sports sponsorship is not a good way to reach lots of consumers in developing countries.
D)Karavel soft drinks may be boycotted by some fans if the sponsored teams lose.

Question

Quizplus · Accepted Answer

Sponsoring a team can lead to negative associations if the team performs poorly, potentially resulting in a boycott by disappointed fans.

Karavel Foods Is Considering Sponsoring Soccer Teams to Market Its