When performing evaluation research, creating one's own measure of a variable has all but which of the following benefits?
A)Greater relevance to project
B)Increased validity
C)Saves time and resources
D)Allows unresearched variables to be measured
E)Can be perfectly tailored to your project

Question

Quizplus · Accepted Answer

Creating one's own measure of a variable can be time-consuming and resource-intensive, especially if proper pilot testing and validation procedures are not followed. Therefore, it may not necessarily save time and resources compared to using an established measure.

When Performing Evaluation Research, Creating One's Own Measure of a Variable