Consumers who have a high level of intensity of ethnic identification are more likely to
A) be variety seekers.
B) exhibit the consumption patterns of the ethnic group.
C) be brand loyal to the brand that they see the most on television.
D) have a high level of motivation to seek out consumers in other ethnic groups.
E) think ethnically.

Question

Quizplus · Accepted Answer

Consumers who have a high level of intensity of ethnic identification tend to exhibit the consumption patterns of their ethnic group. This means they are more likely to engage in behaviors such as purchasing products that are popular within their culture or seeking out brands that are known to cater to their ethnic group.

Consumers Who Have a High Level of Intensity of Ethnic