When evidence is ambiguous,the confirmation bias and overconfidence can lead consumers to
A) avoid negative and highly diagnostic information.
B) confirm only highly diagnostic information.
C) underweigh positive information.
D) recall highly vivid information.
E) avoid marketing stimulus.

Question

Quizplus · Accepted Answer

When evidence is ambiguous, consumers with confirmation bias may avoid negative and highly diagnostic information that does not fit with their preconceptions or beliefs. Overconfidence can also lead consumers to avoid information that challenges their beliefs or biases, which can further reinforce their confirmation bias. Therefore, consumers may only focus on information that confirms their pre-existing beliefs and ignore information that contradicts them.

When Evidence Is Ambiguous,the Confirmation Bias and Overconfidence Can Lead