An out-of-stock condition could force a consumer to break a habit because
A) she will have a negative impression of the brand.
B) she will forget about the brand.
C) there will be fewer brand associations to process, thus breaking the consumer's purchasing habit.
D) without a strong preference, the consumer is more likely to buy another brand than go to another store.
E) of a lack of affective processing.

Question

Quizplus · Accepted Answer

If a consumer's preferred brand is out-of-stock, they may still want to purchase that particular product, but if it's not available, they may feel less committed to the brand and more likely to switch to another brand offered by the same store or go to another store altogether. This could break their usual purchasing habits and result in a change in brand preference.

An Out-Of-Stock Condition Could Force a Consumer to Break a Habit