A consumer may have a bad experience with a product or service and decide not to purchase it again.In operant conditioning terms,this is known as
A) negative evaluation.
B) punishment.
C) a negative affective reaction.
D) non-repurchase.
E) a null response.

Question

Quizplus · Accepted Answer

The situation described in the question can be categorized as punishment in operant conditioning terms. Punishment is a type of consequence that decreases the likelihood of a behavior being repeated. In this case, the behavior is purchasing the product/service again, and the negative experience serves as the punishment that reduces the probability of this behavior occurring in the future.

A Consumer May Have a Bad Experience with a Product