A consumer making a computer purchase might collect information about an Apple computer and make a judgment on it before moving on to the next brand.This is an example of a(n)____ model of decision making.
A) attribute processing
B) classification
C) compensatory
D) noncompensatory
E) brand processing

Question

Quizplus · Accepted Answer

This is an example of a brand processing model of decision making, where the consumer evaluates one brand at a time, making judgments about each before moving on to the next. This approach contrasts with attribute processing, where consumers compare multiple brands based on specific attributes simultaneously.

A Consumer Making a Computer Purchase Might Collect Information About